Qualification Description

This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Entry Requirements

Nil

Packaging Rules

Total number of units = 8 

This qualification has no core units. 

8 elective units must be selected, of which:  

• 5 elective units must be selected from the Group A elective units below
• at least 2 elective units must be selected from the Group B elective units below
• 1 elective unit may be selected from the remaining Group A or Group B units, from this Training Package, or from any current accredited course or endorsed Training Package at this qualification level or Certificate IV or Advanced Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Elective Units 

Group A 

• BSBMKG501 Identify and evaluate marketing opportunities
• BSBMKG502 Establish and adjust the marketing mix
• BSBMKG506 Plan market research
• BSBMKG507 Interpret market trends and developments
• BSBMKG514 Implement and monitor marketing activities
• BSBMKG515 Conduct a marketing audit

Group B 

• BSBADV507 Develop a media plan
• BSBFIA501 Report on finances related to international business
• BSBFIM501 Manage budgets and financial plans
• BSBMKG409 Design direct response offers
• BSBMKG508 Plan direct marketing activities
• BSBMKG509 Implement and monitor direct marketing activities
• BSBMKG510 Plan e-marketing communications
• BSBMKG511 Analyse data from international markets
• BSBMKG512 Forecast international market and business needs
• BSBMKG513 Promote products and services to international markets
• BSBMKG516 Profile international markets
• BSBMKG517 Analyse consumer behaviour for specific international markets
• BSBMKG518 Plan and implement services marketing
• BSBMKG519 Plan and implement business-to-business marketing
• BSBMKG520 Manage compliance within the marketing legislative framework
• BSBMKG521 Plan and implement sponsorship and event marketing
• BSBMKG522 Plan measurement of marketing effectiveness
• BSBMKG523 Design and develop an integrated marketing communication plan
• BSBPUB501 Manage the public relations publication process
• BSBPUB502 Develop and manage complex public relations campaigns
• BSBPUB503 Manage fundraising and sponsorship activities
• BSBPUB504 Develop and implement crisis management plans
• BSBREL501 Build international client relationships
• BSBREL502 Build international business networks
• BSBSLS501 Develop a sales plan
• BSBSLS502 Lead and manage a sales team
• BSBSUS501 Develop workplace policy and procedures for sustainability
• BSBWRT501 Write persuasive copy